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Portfolio · updated 25 June 2026

Brand systems and digital experiences for healthcare, MedTech, education and B2B.

I turn fragmented offers, campaigns and assets into clear systems that work across WordPress, web, social, print and sales. My role connects information architecture, visual communication, production and implementation.

Grzegorz Kuzdro · Brand Systems & Digital Experience Specialist

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Healthcare · professional education · B2B services · technical publishing · remote and international collaboration

Healthcare education design system for FIZJO-SPORT training products

01

FIZJO-SPORT training presentation system

A repeatable presentation system connecting training brands, calendar cards, event pages, registration and campaign formats.

Scope
Information architecture · visual system · WordPress · QA
Outcome
One consistent path from promotion to registration
View case study

10+years of design and visual communication work
MEDhealthcare, physiotherapy and professional education experience
WEB + PRINTfrom WordPress and campaigns to DTP and production files
END-TO-ENDdiagnosis, system, production, implementation and handoff
Selected work

Projects designed to work as systems, not isolated assets.

The strongest projects combine brand logic, information hierarchy, digital execution, campaign formats and production standards.

Before and after comparison of a healthcare education website redesign
HealthcareBrand systemsWordPress

FIZJO-SPORT training presentation system

A repeatable structure connecting training brands, event cards, calendar views, event pages, registration and campaign formats.

Scope
Information architecture · visual system · copy · web implementation · QA · handoff
Medical brand communication materials combining patient services, education and print
Medical brandsPatient communicationDTP

Medical brand and patient communication

Long-term development of service communication, printed materials, team presentation and education-oriented content for healthcare environments.

Scope
Brand evolution · brochures · service campaigns · team communication · digital assets
Modular insurance and property services communication system
B2B servicesSales enablementPrint

Insurance services communication system

A modular offer structure covering insurance, property and legal support across folders, roll-ups and customer contact materials.

Scope
Offer hierarchy · visual modules · icons · contact structure · production-ready DTP
Technical book cover series and press advertising prepared for publication
PublishingTechnical contentProduction

Technical publishing and DTP production

Book covers, press advertisements and multi-module layouts created for technical audiences and real production requirements.

Environments
Helion · Forum Media · technical education · print production
Spanish-language healthcare education brochure designed for an international training programme
InternationalHealthcare educationEditorial design

International education materials

A ten-page Spanish-language brochure presenting an education pathway, expert profiles, programme structure and supporting information.

Scope
Editorial structure · multilingual layout · expert profiles · programme communication
Recruitment education and campaign materials for Porady Rekrutacyjne
RecruitmentDigital campaignsContent systems

Recruitment brand and digital communication

Educational and campaign materials combining a clear brand language, practical content and adaptable social media formats.

Scope
Brand direction · social formats · education content · campaign adaptation
Featured case study

From separate graphics to one healthcare education system.

The challenge was not a lack of visuals. The offer lacked one repeatable hierarchy connecting the brand, topic, date, location, instructors and registration.

  • I defined the information model before producing new assets.
  • I created a visual system for Kinetic Control, MSI, McConnell and FIZJO-SPORT.
  • I connected hero sections, photo cards, list views, event pages and social formats.
  • The handoff included 17 final PNG assets, two calendar views, two campaign formats and QA instructions.
  • The case study documents operational results without inventing unsupported sales or conversion figures.
Request the full case study PDF
Consistent healthcare education card system for several training brands
One information model across multiple brands and formats.
Before and after comparison of the FIZJO-SPORT training calendar
A calendar designed for comparison rather than random browsing.
Healthcare education event page following the same visual system
Continuity from the calendar card to registration.
Multiple social media formats created from one healthcare education product
One product presented through controlled communication angles.
Capabilities

A hybrid profile for teams that need design to remain useful after launch.

My strongest contribution sits at the intersection of brand, digital experience, campaign systems, production and marketing operations.

01

Brand systems

Visual hierarchy, reusable components, sub-brand logic, templates and practical guidelines.

02

Digital experience

Landing pages, WordPress, content structure, event pages, forms and user pathways.

03

Campaign systems

Master concepts adapted to social media, display, email, print and event formats.

04

Healthcare communication

Patient services, professional education and responsible specialist communication.

05

DTP and production

Brochures, press ads, book covers, roll-ups, folders and production-ready files.

06

Creative operations

Asset handoff, QA, content workflows, automation and scalable delivery models.

Process

The work does not end with a polished file.

01

Context

Goal, audience, channel, constraints and source material.

02

Hierarchy

Information order before visual decisions.

03

System

Base layout, components and adaptation rules.

04

Production

Formats, files, quality control and technical checks.

05

Implementation

Web, campaign, print or sales use — including handoff.

References

Collaboration confirmed by people who used the work.

Written professional references confirming collaboration and quality of work
“He understands the importance of consistency and quality in B2B communication.”
“He combines sales expertise with the ability to build a coherent company image.”
“Reliable, highly engaged, with strong attention to aesthetics and quality.”
Who needs this profile?

Teams with many disconnected assets and no shared system.

  • MedTech and healthcare marketing teams
  • Healthcare education and professional training providers
  • B2B agencies serving regulated or technical industries
  • HealthTech and SaaS companies preparing launches or scaling content
  • Global teams adapting campaigns across markets
Relevant role families

Not “just a graphic designer”.

  • Senior Brand & Digital Designer
  • Brand Systems Designer
  • Digital Experience / Web & Campaign Designer
  • Creative Operations / Marketing Operations Specialist
  • Healthcare / MedTech Marketing Communications Specialist
  • Embedded brand and content systems consultant

Contact

Let’s discuss your project.

Tell me what needs to be clarified, designed or implemented. I’ll review the context and respond with a clear next step.

    Consent & send